Hungry for clicks
Just read this article about Yahoo launching a mobile advertising network: http://www.nytimes.com/2007/03/27/technology/27mobile.html
Call me skeptical, but I’m not a buyer of Yahoo traffic for the direct-to-consumer mobile video service we've set up for a client.
The quality of the traffic we’ve seen from every mobile advertising platform we’ve trialled in the UK, with the exception of Google search, has been awful. Over the last three months, we’ve run banner ad campaigns across several of the more established mobile advertising networks. The conversion rate on the traffic has been around 0%, with the basket size coming in at around 0 items.
For now, the strategy is: bid up those Google keywords.
Call me skeptical, but I’m not a buyer of Yahoo traffic for the direct-to-consumer mobile video service we've set up for a client.
The quality of the traffic we’ve seen from every mobile advertising platform we’ve trialled in the UK, with the exception of Google search, has been awful. Over the last three months, we’ve run banner ad campaigns across several of the more established mobile advertising networks. The conversion rate on the traffic has been around 0%, with the basket size coming in at around 0 items.
For now, the strategy is: bid up those Google keywords.
Labels: advertising, Google, mobile, Yahoo
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