TV data
We're in the process of looking at doing some TV advertising for a direct to consumer mobile proposition. We've therefore been auditioning media buyers and creative agencies, trying to find partners who have experience in the space.
It's hard. Whether because the data is considered extremely proprietary or because the TV world is not steeped in the kind of data measurement and analysis that goes on online, we haven't found suppliers who have hardcore understanding of direct response advertising of mobile applications.
There is an absolutely yawning hole in the market for an agency which combines media buying with direct tv creative chops to become the one-stop shop for customers looking to sell through tv.
It's hard. Whether because the data is considered extremely proprietary or because the TV world is not steeped in the kind of data measurement and analysis that goes on online, we haven't found suppliers who have hardcore understanding of direct response advertising of mobile applications.
There is an absolutely yawning hole in the market for an agency which combines media buying with direct tv creative chops to become the one-stop shop for customers looking to sell through tv.
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