The newspaper gap
The NY Times is 33% better than the London Times.
Not in terms of content, which is not really measureable anyway. In terms of design.
Because the NYT incorporates a few simple elements into its front page, it has become a sort of de facto homepage for a highly desirable demographic of educated Americas.
This is where the 33% comes from: The average visitor visits the NYT site 1.6 times per day, compared to 1.1 times for the LT. That's 33% more often. (Stats from comScore, February 2007)
So what separates the NYT from the LT? Here are three quick items:
1. The NYT usually gives its most recently updated blogs a prominent position on the homepage. This means fresh content, everytime you visit. The LT hides its blogs away.
2. The NYT provides containts news feeds from Reuters or the AP. Again - new content each time you visit. The LT provides no feeds.
3. The LT homepage is highly monetised, with 4 major ad positions on the front page. The NYT, by contrast, has 1 major and many minor ad positions. Unclear whether this influences users at all.
Over the next few weeks, I'll spend some time looking at various newspaper sites and how they could be improved.
Not in terms of content, which is not really measureable anyway. In terms of design.
Because the NYT incorporates a few simple elements into its front page, it has become a sort of de facto homepage for a highly desirable demographic of educated Americas.
This is where the 33% comes from: The average visitor visits the NYT site 1.6 times per day, compared to 1.1 times for the LT. That's 33% more often. (Stats from comScore, February 2007)
So what separates the NYT from the LT? Here are three quick items:
1. The NYT usually gives its most recently updated blogs a prominent position on the homepage. This means fresh content, everytime you visit. The LT hides its blogs away.
2. The NYT provides containts news feeds from Reuters or the AP. Again - new content each time you visit. The LT provides no feeds.
3. The LT homepage is highly monetised, with 4 major ad positions on the front page. The NYT, by contrast, has 1 major and many minor ad positions. Unclear whether this influences users at all.
Over the next few weeks, I'll spend some time looking at various newspaper sites and how they could be improved.
Labels: london times, newspapers, ny times
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