Tuesday, April 10, 2007

Newspaper ideas

Am going to be working on a consulting project for one of the UK's most admired newspapers. Will be working with them to increase revenue from mobile / internet. It's an interesting space - one which clearly offers considerable opportunity and also considerable risk. I'm excited to get started.

Among the specific issues we'll be discussing:
- Search optimisation
- Direct relationships with online retail
- Re-purposing of content
- Incorporation of interactivity in the print editions using mobile phones

I'd be interested in hearing from others regarding their experiences with newspaper companies moving online. Thoughts?

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