A blog network idea
Somewhat embarrassingly, I read Grisham's King of Torts over the past few days and I've got a new business idea.
First, some background. The class-action lawsuit game works like this: Someone figures out that a company has done something wrong that effects a large number of people. A lawyer gets involved. He files a suit and begins trying to sign up as clients people who have been effected by the company's misbehaviour. When a settlement is eventually negotiated, the lawyer takes 30% of the settlement due to each of the clients he has signed-up. So, a mistake by a company which results in a settlement of $1,000 per effected customer would result in fees for the lawyer of $1,000 x 30% x number of clients effected. This is a big money game!
As you can see, being a good class-action lawyer is about signing up clients - which is really a marketing problem.
I therefore propose the following business model:
1. Buy a domain like "classactionclaims.com"
2. Hire one or more bloggers to write blogs about 10-20 of the most promising class action cases - these should be set up as sub-domains
3. Promote the network by sourcing links from prominent class-action firms in exchange for write-ups
4. Insert Google adsense
5. Profit as free traffic starts rolling in and clicking on (very high CPC) ads
First, some background. The class-action lawsuit game works like this: Someone figures out that a company has done something wrong that effects a large number of people. A lawyer gets involved. He files a suit and begins trying to sign up as clients people who have been effected by the company's misbehaviour. When a settlement is eventually negotiated, the lawyer takes 30% of the settlement due to each of the clients he has signed-up. So, a mistake by a company which results in a settlement of $1,000 per effected customer would result in fees for the lawyer of $1,000 x 30% x number of clients effected. This is a big money game!
As you can see, being a good class-action lawyer is about signing up clients - which is really a marketing problem.
I therefore propose the following business model:
1. Buy a domain like "classactionclaims.com"
2. Hire one or more bloggers to write blogs about 10-20 of the most promising class action cases - these should be set up as sub-domains
3. Promote the network by sourcing links from prominent class-action firms in exchange for write-ups
4. Insert Google adsense
5. Profit as free traffic starts rolling in and clicking on (very high CPC) ads
Labels: adsense, advertising, blog, Google
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