NY Times now free! WSJ to follow?
Ecstatic reports today about the NY Times finally dropping Times Select, the paid subscription wall hiding the NY Times Op-Ed content. Paidcontent has the numbers.
And, according to Alleyinsider, Murdoch is going to go in the same direction, trading the subs revenue from 1m online readers for ad sales revenue on an audience of 10-15m.
Everyone will, of course, be writing about how this is a big victory for the Internet, openness, blah blah blah. But what about reports that CPMs are trending down, at least at AOL? What happens when the newspapers, attempting to recoup the lost subs revenue, walk right into a (potentially) declining ad market with more volume to sell?
Not sure I'd like to own NY Times Co. stock right around when earnings reports next come out.
And, according to Alleyinsider, Murdoch is going to go in the same direction, trading the subs revenue from 1m online readers for ad sales revenue on an audience of 10-15m.
Everyone will, of course, be writing about how this is a big victory for the Internet, openness, blah blah blah. But what about reports that CPMs are trending down, at least at AOL? What happens when the newspapers, attempting to recoup the lost subs revenue, walk right into a (potentially) declining ad market with more volume to sell?
Not sure I'd like to own NY Times Co. stock right around when earnings reports next come out.
Labels: advertising, internet, newspapers, ny times
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