Yahoo's Mash
The New York Times has a superficial review of Yahoo's new Mash social network here.
I feel like I've had this conversation before. Oh, wait, I did - with David Carpe when he suggested Google was trying to do the same thing.
The point remains the same: big companies don't make cool social networks. Viacom's MTV has failed at it at least once (Flux). Google's Orkut failed (except among Brazilian cocaine dealers). Yahoo 360 failed. MSN Spaces failed.
Social networks need to be tied very closely to a community, so much so that they appear to be an organic extension of that community. No one is going to use a network imposed from above and [in horrible little nerd voice, while rubbing hands together] linking all of Yahoo's internet properties together into one world domination machine to finally destroy those lucky, pre-IPO jerks over at Facebook!
Honestly, just because it sounds good in a meeting doesn't mean people will use it. It would have a better chance of survival if they stripped the Yahoo brand off it entirely.
I feel like I've had this conversation before. Oh, wait, I did - with David Carpe when he suggested Google was trying to do the same thing.
The point remains the same: big companies don't make cool social networks. Viacom's MTV has failed at it at least once (Flux). Google's Orkut failed (except among Brazilian cocaine dealers). Yahoo 360 failed. MSN Spaces failed.
Social networks need to be tied very closely to a community, so much so that they appear to be an organic extension of that community. No one is going to use a network imposed from above and [in horrible little nerd voice, while rubbing hands together] linking all of Yahoo's internet properties together into one world domination machine to finally destroy those lucky, pre-IPO jerks over at Facebook!
Honestly, just because it sounds good in a meeting doesn't mean people will use it. It would have a better chance of survival if they stripped the Yahoo brand off it entirely.
Labels: Mash, social-networking, Yahoo
1 Comments:
hey, don't you read the news? google IS flipping the switch on social networking...-dave
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