The MoveOn vs. Facebook War
Techcrunch has more on the MoveOn versus Facebook controversy. For those living under a rock, MoveOn objects to Facebook's new advertising platform, which takes disrespect for user privacy to new heights by publishing details of user purchases in the Facebook newsfeed.
Why is MoveOn, a liberal non-profit which has, until now, focused on politics, getting involved in a public spat with an internet company?
Consider the demographic of this issue: MoveOn, which survives on donations, wants / needs to connect with voters likely to be amenable to the MoveOn message. Young people tend to be more liberal than older people. Educated people are more likely to be liberal than uneducated people. Facebook's users are disproportionately young and educated.
By positioning itself as the champion of Facebook's users (through this personal information gathering petition), MoveOn is reaping millions of dollars worth of free publicity and introducing itself to millions of people in its target demographic.
Pretty amazing marketing strategy, if you ask me.
Why is MoveOn, a liberal non-profit which has, until now, focused on politics, getting involved in a public spat with an internet company?
Consider the demographic of this issue: MoveOn, which survives on donations, wants / needs to connect with voters likely to be amenable to the MoveOn message. Young people tend to be more liberal than older people. Educated people are more likely to be liberal than uneducated people. Facebook's users are disproportionately young and educated.
By positioning itself as the champion of Facebook's users (through this personal information gathering petition), MoveOn is reaping millions of dollars worth of free publicity and introducing itself to millions of people in its target demographic.
Pretty amazing marketing strategy, if you ask me.
Labels: facebook, moveon.org
2 Comments:
and it shows their lack of ethics not to mention creativity. if you call that move brilliant you just lost credibility before you even got one. you're better off blogging about Britney Spears. lol
Thanks for commenting. How do you think MoveOn has lost credibility as a result of the controversy it has manufactured?
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