NewTeeVee Conference - Ralph de la Vega, ATT
Am listening to Ralph de la Vega, Group President of AT&T wireless, talk about the new AT&T's content strategy.
Ralph argues that the next $1bn business is figuring out how to get content licensed for multiple screens (TV, PC, mobile) so that the content can follow the customer all the way through the customer's life.
Having spent a lot of time with a traditional music business in the UK, I know how thorny the issue of rights management is. For that reason, I believe that there are going to be massive opportunities for "greenfield" content producers who are going to create new content for which they will own all of the rights - and therefore be in a position to make multi-platform deals with companies like AT&T.
Ralph argues that the next $1bn business is figuring out how to get content licensed for multiple screens (TV, PC, mobile) so that the content can follow the customer all the way through the customer's life.
Having spent a lot of time with a traditional music business in the UK, I know how thorny the issue of rights management is. For that reason, I believe that there are going to be massive opportunities for "greenfield" content producers who are going to create new content for which they will own all of the rights - and therefore be in a position to make multi-platform deals with companies like AT&T.
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