Moses Kagan's Aurora Borealis

Why are NY Times reporters anonymous in an age where reputation is all that matters, particularly online?

NY Times reporters create incredibly high-quality content. Yet, with the exception of the very small by-line atop (or sometimes below) each article, they are basically anonymous to everyone but hard-core media geeks.

So, NY Times Digital:

• Create a profile page for each reporter
• Include pictures and bio information
  
• Include links and intro paragraphs from each of the reporter's articles
• Include a comments area for interactions
• If available, include links to reporter's Facebook, MySpace, etc.

Doing this would cost nothing and would open up an entirely new, more social way to consume the content the Times is already paying to create. Plus, the addition of social features would spur entirely new kinds of interactions between reporters and their fans.

So, NYT, what are you waiting for?

Labels: internet, newspapers, ny times