Moses Kagan's Aurora Borealis

CAA-created Funnyordie, which you may remember from the Will Ferrell's Landlord clip, is expanding with Shredordie, featuring Tony Hawk.

The concept is pretty simple: Use the power of celebrities to catalyze the development of a user-generated video site. I haven't checked, but I'm willing to bet that CAA represents Tony Hawk. I'm also willing to bet that Tony Hawk has taken an ownership stake in the "ordie" network.

CAA has obviously figured out that user gen videos sites are cheap and easy to create. Therefore, it makes sense for each of their stars to have one. Most will fail at little cost to agency or star. But a few might work, becoming destination sites in their own right. And, linking the sites together under a single brand and with a single tech platform means that scale will be achieved more quickly.

You don't have to be a genius to understand how much better CAA looks to clients after turning a few hours of their time, a few hundred grand and some cookie-cutter web development into a network of sites worth tens of millions of dollars.

Grade: B+

Labels: CAA, Funnyordie, Tony Hawk, Will Ferrell