Sunday, May 20, 2007

The Maturing Mobile Internet

Orange released its new Digital Media Index recently. Approximately 2m of Orange's 15m UK subscribers have visited the Orange WAP portal in the past month. If we assume that another 1-2m have used off portal services but not visited the portal, 20-27% of Orange customers are using the mobile internet.

The question is: How does this compare to the internet to internet penetration? According to Harris Interactive (http://blogs.zdnet.com/ITFacts/?p=10998), the US had internet usage rates of crossed the 30% threshold during 1996-7. Those years also marked the emergence of the first wave of successful non-porn internet companies.

Are we approaching lift-off for successful, non porn mobile internet companies?

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